FreeComing soon
Why automate your business
What actually changes in your operation when a manual task becomes automatic — and how to know if it's worth it for your case.
18 min
Backline Educa
Learn to automate before your competitors do.
Practical courses on automation, AI, and prospecting for business owners who want to understand what they're buying — not just hire blindly. Start with the free modules.
Start for free
Six introductory modules, at no cost.
Enough to understand where automation actually helps — and where it doesn't — before you decide anything.
- FreeComing soon
Mapping your process before automating
The most common mistake is automating without understanding the whole process first. How to sketch your operation's flow in one afternoon.
20 min
- FreeComing soon
First steps with AI tools
Practical day-to-day use of generative AI in a business — no technical jargon, with real small-business examples.
15 min
- FreeComing soon
Security when automating
Customer data, WhatsApp, LGPD (Brazil's data protection law) — the basic care every automation needs before going live.
22 min
- FreeComing soon
Prospecting with AI
How artificial intelligence helps find and qualify customers before the first contact even happens.
25 min
- FreeComing soon
Introduction to AI-powered support
The basics of what makes automated support feel human — and where it should, on purpose, hand off to a person.
18 min
Specialized content
For those who've already decided to automate and want to go deeper.
Advanced modules, unlocked with your subscription — no switching platforms, no one-off courses.
- SubscriptionComing soon
Advanced AI-powered support
Complete support flows, from the first contact to escalating to a human, with real cases.
40 min
- SubscriptionComing soon
Building your sales funnel with AI
From prospecting to closing: how to structure an automation-backed sales funnel, end to end.
45 min
- SubscriptionComing soon
Automating your finances
Billing, reconciliation, and cash flow — how to take finance off the manual spreadsheet without losing control.
35 min
Subscription
R$20 a month, access to everything.
R$20/month
A price low enough that it doesn't weigh on anyone's budget — the goal is for the content to circulate, not to become one more forgotten charge on a credit card.
- All specialized modules, at no extra cost
- New modules and updates included
- Access for as long as your subscription is active
Networking group with other business owners
Unlocks 7 days after you subscribe — enough time to get real value from the content before joining a community worth being part of.
Join the waitlist
Like any online purchase in Brazil, you get an unconditional 7-day refund guarantee (Consumer Protection Code) — no fine print.
Want to know when we launch?
Leave your details — we'll notify you as soon as subscriptions open.